Fierce rivals by tradition, football clubs Roma and Lazio, of Italy's top-tier Seria A league, have found common cause: supporting the World Food Programme's campaign. The drive, now in its third year, aims to raise awareness around how food waste plays into the hands of global hunger. As part of the collaboration, players are being encouraged to advocate for healthy diets in public engagements and on social media, while pressing home the importance of reducing food waste.